Why Motherhood Needs a Rebranding—Now
In the sixth month of my pregnancy, I had more sex than I had ever had in a month. I felt empowered, feminine, sexy and constantly turned on by myself. Growing a baby in my belly reminded me of how amazing it is to be a woman. I felt like a true Goddess.
Then I had my son and everything changed. My sparkle and my sensuality were no where to be found. I started hiding my naked body from my husband. I felt old, washed up and dead inside. Sure, I was in love with my baby, but I certainly wasn't in love with myself.
It got me thinking: Why is it that once babies are on the outside we stop seeing ourselves as a sexual being?
There are the normal excuses: hormones, saggy tummy, exhaustion, breast-feeding…but I also wonder if there's something else at play. Motherhood, the brand. I hate to say it, but when I think of "Motherhood," I get an image of a tired soccer mom trying to do laundry and cook dinner at the same time in mom jeans. It's an unfair stereotype, but a stereotype nonetheless that I believe affects us more than we care to admit.
So here I am with a nine month old wondering how I'm going to bring sexy back in a world where "mom" and "sexy" are not usually put in the same category. As a life coach and creator of the most popular non-diet weight loss program on the Internet, Live More Weigh Less, I am faced with challenges like this all the time. I am very excited to partner with REDBOOK in 2015 to change the rules about how we view motherhood and bring a new sexier side to the most important job in the world.
The first step to changing the rules is to realize what they are and notice how they are currently running our lives.
Take a moment to write down your stereotype of motherhood. Then think about where those rules came from. You mother? A friend of yours? Movies? Commercials? Now I want you to consider, what if those rules don't apply to you? What if you are here to completely change they way women see motherhood?What if you are here to break the mold?
If this is true, what areyourrules of motherhood? How do you want to rebrand it?
Here's my pitch: A woman who chooses to be a mother is strong, loving and deeply connected to the web of life. Bringing life into the world is a result of her sexuality and femininity and that is celebrated. She is intuitive, adventurous, sensual, creative and wild. Her soft, curvy, supple body is beautiful. She takes time for pleasure, relaxation and self-care. She knows that being a mother is an important job, but not her only one. She is also a lover, dreamer, creator, leader and friend. To be a mother is an honor, and to be with one is a gift.
How would you re-brand motherhood?
As the creator of Live More, Weigh Less, Sarah Jenkshelps women who've been struggling with weight for yearsfinally have a life and body they love, even if they've tried everything. She's the founder ofLive More, Weigh Less, the most popular non-diet weight loss program. She's been featured in ForbesWoman, the HuffingtonPost, The Boston Globe, Martha Stewart Weddings and the Knot.
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